Facebook & Instagram Ads
High-converting Meta Ads campaigns that build brand awareness, generate qualified leads, and drive e-commerce sales — managed by certified performance marketers.
What's Included
- Facebook and Instagram campaign setup and management
- Audience research — custom, lookalike, and interest audiences
- Ad creative design (static images, carousels, Reels)
- Meta Pixel installation and event tracking
- Catalogue and dynamic product ads
- Lead generation campaigns (instant forms + landing pages)
- Retargeting and custom audience campaigns
- A/B testing of audiences, creatives, and copy
- WhatsApp Click-to-Chat ad integration
- Monthly ROAS and performance reporting
400+
Meta Campaigns Run
3.8x
Avg. ROAS Delivered
200+
Meta Pixel Setups
4+
Years Experience
About This Service
With over 3 billion monthly active users, Meta's platforms — Facebook, Instagram, WhatsApp, and Messenger — represent one of the world's most powerful advertising ecosystems. The ability to target audiences based on detailed demographics, interests, behaviours, and lookalike patterns makes Meta Ads uniquely powerful for both brand building and direct response marketing.
At WebCraftera LLP, we manage Meta Ads as a complete growth system — not just ad placements. Our campaigns are structured around your customer acquisition funnel: awareness campaigns that introduce your brand to new audiences, consideration campaigns that re-engage warm prospects, and conversion campaigns that turn intent into purchases or leads.
Creative quality is the single biggest lever in Meta advertising. We design scroll-stopping ad creatives — thumb-stopping visuals, carousel formats for product showcases, and short-form video content for Reels — all paired with compelling copy that speaks to your audience's specific motivations and pain points.
Our Meta Pixel setup ensures complete visibility into campaign performance: we track every meaningful action from click to conversion, build powerful custom audiences from website visitors and customer data, and create lookalike audiences that expand your reach to people with near-identical profiles to your best customers.
Technologies We Use
Our Meta Ads management and creative stack for maximum campaign performance
Our 6-Step Campaign Process
Audit & Research
Auditing your existing Meta ad account, analysing competitor ads via Meta Ad Library, and building a detailed target audience profile.
Audience Strategy
Building layered audience segments — cold (interest + lookalike), warm (website visitors, video views), and hot (cart abandoners, existing customers).
Creative Development
Designing scroll-stopping ad creatives — static images, carousel ads, and short-form video/Reels — with copy that speaks directly to your audience's pain points.
Campaign Launch
Structuring campaigns following Meta's best practice campaign architecture (CBO/ABO), setting up tracking, and launching with a controlled testing budget.
Optimisation & Scaling
Analysing performance data weekly — killing underperforming ads, scaling winning audiences, refreshing creatives, and expanding to new audience segments.
Reporting & Strategy
Monthly report covering ROAS, CPM, CTR, CPA, and audience insights — with a clear strategy for the next month's creative and audience testing.
What Our Clients Say
Real ROAS improvements from brands we run Meta Ads for
“Our Meta ROAS was under 2x before WebCraftera took over. They revamped our creative strategy, introduced UGC-style ads, and used DPA for retargeting. We're now consistently hitting 6-8x ROAS. Transformative.”
Alice Pemberton
E-commerce Director, Velour Home · Edinburgh, UK
“We wanted to increase course enrolments through Instagram. WebCraftera designed a complete lead generation funnel with story ads and an instant form. Cost per lead dropped to ₹45 and enrolments tripled in 60 days.”
Ravi Shankar
CEO, EduBridge Academy · Lucknow, India
“WebCraftera handled our complete digital presence — from building the website to local SEO and managing our Instagram campaigns. Patient enquiries through digital channels increased 4x within 6 months. Remarkable ROI.”
Ishita Banerjee
Director, MindCare Wellness · Kolkata, India
Choose Your Plan
Management fee only — your ad spend goes directly to Meta
Starter
For businesses starting with Meta Ads (₹10,000—₹40,000/month ad spend).
- Facebook + Instagram campaigns
- 2 audience segments
- 4 ad creatives/month
- Meta Pixel setup
- Basic conversion tracking
- Monthly performance report
Growth
For scaling brands (₹40,000—₹1,50,000/month ad spend).
- Full funnel (cold + warm + retargeting)
- Lookalike audience setup
- 8 ad creatives/month (static + carousel)
- Catalogue/dynamic product ads
- A/B testing (audiences + creatives)
- WhatsApp Click-to-Chat ads
- Bi-weekly reporting
Scale
For high-spend D2C brands (₹1.5L+/month) needing aggressive scaling.
- Full funnel + Reels/video campaigns
- Unlimited creative iterations
- Influencer UGC ad integration
- Custom Looker Studio dashboard
- Dedicated Meta ad strategist
- Weekly reporting & calls
- Cross-platform (Meta + Google) strategy
Ad spend is billed directly by Meta. Minimum 3-month engagement for meaningful results. All plans exclude GST.
Frequently Asked Questions
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