Website Speed Optimisation
Core Web Vitals fixes and PageSpeed 90+ scores — faster load times that improve your Google rankings, reduce bounce rates, and increase conversions.
What's Included
- Full Core Web Vitals audit (LCP, INP, CLS)
- Image compression and WebP/AVIF conversion
- Lazy loading for images and off-screen content
- JavaScript and CSS minification and deferral
- Browser caching and server-level caching setup
- CDN configuration (Cloudflare or AWS CloudFront)
- Database optimisation and query caching
- Third-party script audit and deferral
- Font loading optimisation (FOUT/FOIT elimination)
- Before-and-after PageSpeed report with scores
93/100
Avg. PageSpeed Score
68%
Avg. LCP Improvement
180+
Sites Optimised
4+
Years Experience
About This Service
Page speed is one of the most impactful and yet most neglected aspects of website performance. A slow website doesn't just frustrate visitors — it actively costs you rankings, traffic, and revenue. Google's Core Web Vitals have been a direct ranking factor since 2021, and research consistently shows that every 100ms improvement in load time correlates with measurable gains in conversion rate.
At WebCraftera LLP, we take a systematic, engineering-focused approach to website speed optimisation. We don't apply generic fixes — we audit every performance bottleneck specific to your website and fix the issues that matter most for your scores and real-world user experience.
Our optimisation process covers every layer of performance: image delivery (format, size, lazy loading), code efficiency (minification, dead code removal, deferral), server performance (caching, compression, CDN configuration), and third-party script management. We also address the specific metrics Google measures — LCP, INP, and CLS — to ensure your site passes Core Web Vitals in both lab and field data.
Every optimisation project is delivered with a comprehensive before-and-after report documenting PageSpeed scores, Core Web Vitals measurements, and LCP timings on both mobile and desktop. You'll have clear evidence of the improvements made.
Technologies We Use
Tools and technologies for diagnosing and eliminating every performance bottleneck
Our 6-Step Optimisation Process
Performance Audit
Running comprehensive speed tests on Google Lighthouse, GTmetrix, and WebPageTest to establish baseline metrics and identify all performance bottlenecks.
Issue Prioritisation
Categorising issues by impact: critical (LCP, INP, CLS failures), high (render-blocking resources, unoptimised images), and medium (caching, font loading).
Image Optimisation
Converting all images to WebP/AVIF format, implementing responsive srcsets, adding lazy loading, and setting explicit width/height attributes to prevent CLS.
Code Optimisation
Minifying and deferring JavaScript, eliminating render-blocking CSS, removing unused code, and optimising critical rendering path.
Caching & CDN
Configuring server-level caching (Redis/Memcached), browser caching headers, and CDN delivery for static assets to dramatically reduce TTFB.
Testing & Report
Re-running all tests after optimisation, verifying Core Web Vitals pass, and delivering a full before-and-after report with score improvements documented.
Our Speed Optimization Solutions
Comprehensive performance optimization for faster load times and better rankings
Core Web Vitals Optimization
Fix LCP, FID/INP, and CLS issues to meet Google’s Core Web Vitals thresholds for better rankings.
- LCP optimization
- INP/FID improvements
- CLS fixes
- TTFB reduction
- Google PageSpeed 90+
Image & Media Optimization
Compress, resize, and serve images in next-gen formats for dramatic load time improvements.
- WebP/AVIF conversion
- Lazy loading
- Responsive images
- Video optimization
- SVG optimization
Caching & CDN Setup
Implement browser caching, server-side caching, and CDN delivery for blazing-fast page loads.
- Browser cache headers
- Server-side caching
- Cloudflare CDN setup
- Edge caching
- Cache invalidation strategy
Code & Asset Optimization
Minify, compress, and optimize CSS, JavaScript, and HTML for minimal payload sizes.
- CSS/JS minification
- Unused code removal
- Code splitting
- Critical CSS inlining
- Async/defer loading
Server & Hosting Optimization
Optimize your server environment, database, and hosting configuration for maximum performance.
- Database optimization
- PHP/server tuning
- GZIP/Brotli compression
- HTTP/2 & HTTP/3
- Hosting migration advice
Why Choose Our Speed Optimization?
Guaranteed Results
We guarantee measurable PageSpeed improvements or your money back. Most sites reach 90+ scores.
Core Web Vitals Experts
Deep expertise in LCP, INP, CLS, and TTFB — the metrics Google uses for ranking signals.
No Plugin Bloat
We optimize at the code and server level, not by stacking caching plugins on top of each other.
Before & After Reports
Detailed reports showing exact improvements in load times, PageSpeed scores, and Core Web Vitals.
Long-Term Performance
Our optimizations are permanent and sustainable — not temporary fixes that degrade over time.
Industries We Serve
Speed optimization for websites across every industry
What Our Clients Say
Measurable speed improvements from real websites we've optimised
“Our existing Express API was slow and poorly structured. WebCraftera migrated it to NestJS with proper dependency injection, added Redis caching, and optimised our database queries. API response times dropped from 800ms to under 90ms on average.”
Rohan Nair
Product Lead, PayTrack Analytics · Bengaluru, India
“My Shopify store was scoring 31 on PageSpeed Mobile. After WebCraftera's optimisation, I'm now at 89 mobile and 96 desktop. Add-to-cart rate went up noticeably — faster site clearly converts better.”
Chirag Mehta
E-commerce Owner, StyleVault · Surat, India
“Our WordPress site was embarrassingly slow — 7 second load times on mobile. WebCraftera did a complete performance audit, removed bloat, implemented lazy loading, CDN caching, and now we're at sub 2 seconds. Bounce rate dropped immediately.”
Fiona Crawford
Digital Manager, Crawford Law Group · Dublin, Ireland
Choose Your Plan
One-time optimisation packages with measurable, guaranteed improvements
Starter Fix
Quick wins for WordPress or simple websites.
- PageSpeed audit and report
- Image optimisation (WebP conversion)
- Basic caching plugin setup
- Lazy loading implementation
- Render-blocking resource fixes
- Before/after score report
Full Optimisation
Complete Core Web Vitals overhaul for most websites.
- Full Core Web Vitals audit and fix
- Advanced image optimisation (AVIF + WebP)
- CDN setup (Cloudflare)
- JavaScript deferral and unused code removal
- Database and query optimisation
- Font loading optimisation
- Server-level caching configuration
- Guaranteed PageSpeed 85+ (mobile + desktop)
Enterprise
For large sites, e-commerce, and Next.js/custom apps.
- Advanced Next.js / React optimisation
- CDN and edge caching strategy
- Redis / Varnish implementation
- Critical CSS extraction
- Ongoing performance monitoring
- Monthly Core Web Vitals report
- Dedicated performance engineer
Final score guarantee subject to hosting environment. We assess your server before committing to guaranteed scores. All prices exclude GST.
Need Enterprise-Level Performance?
Full-stack speed audit, Redis/Varnish implementation, CDN edge caching, critical CSS extraction, and ongoing performance monitoring.
Contact Us for a Custom QuoteOptional Add-On Services
Frequently Asked Questions
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