Website Speed Optimisation
Core Web Vitals fixes and PageSpeed 90+ scores — faster load times that improve your Google rankings, reduce bounce rates, and increase conversions.
What's Included
- Full Core Web Vitals audit (LCP, INP, CLS)
- Image compression and WebP/AVIF conversion
- Lazy loading for images and off-screen content
- JavaScript and CSS minification and deferral
- Browser caching and server-level caching setup
- CDN configuration (Cloudflare or AWS CloudFront)
- Database optimisation and query caching
- Third-party script audit and deferral
- Font loading optimisation (FOUT/FOIT elimination)
- Before-and-after PageSpeed report with scores
93/100
Avg. PageSpeed Score
68%
Avg. LCP Improvement
180+
Sites Optimised
4+
Years Experience
About This Service
Page speed is one of the most impactful and yet most neglected aspects of website performance. A slow website doesn't just frustrate visitors — it actively costs you rankings, traffic, and revenue. Google's Core Web Vitals have been a direct ranking factor since 2021, and research consistently shows that every 100ms improvement in load time correlates with measurable gains in conversion rate.
At WebCraftera LLP, we take a systematic, engineering-focused approach to website speed optimisation. We don't apply generic fixes — we audit every performance bottleneck specific to your website and fix the issues that matter most for your scores and real-world user experience.
Our optimisation process covers every layer of performance: image delivery (format, size, lazy loading), code efficiency (minification, dead code removal, deferral), server performance (caching, compression, CDN configuration), and third-party script management. We also address the specific metrics Google measures — LCP, INP, and CLS — to ensure your site passes Core Web Vitals in both lab and field data.
Every optimisation project is delivered with a comprehensive before-and-after report documenting PageSpeed scores, Core Web Vitals measurements, and LCP timings on both mobile and desktop. You'll have clear evidence of the improvements made.
Technologies We Use
Tools and technologies for diagnosing and eliminating every performance bottleneck
Our 6-Step Optimisation Process
Performance Audit
Running comprehensive speed tests on Google Lighthouse, GTmetrix, and WebPageTest to establish baseline metrics and identify all performance bottlenecks.
Issue Prioritisation
Categorising issues by impact: critical (LCP, INP, CLS failures), high (render-blocking resources, unoptimised images), and medium (caching, font loading).
Image Optimisation
Converting all images to WebP/AVIF format, implementing responsive srcsets, adding lazy loading, and setting explicit width/height attributes to prevent CLS.
Code Optimisation
Minifying and deferring JavaScript, eliminating render-blocking CSS, removing unused code, and optimising critical rendering path.
Caching & CDN
Configuring server-level caching (Redis/Memcached), browser caching headers, and CDN delivery for static assets to dramatically reduce TTFB.
Testing & Report
Re-running all tests after optimisation, verifying Core Web Vitals pass, and delivering a full before-and-after report with score improvements documented.
What Our Clients Say
Measurable speed improvements from real websites we've optimised
“Our WordPress site was slow and outdated. WebCraftera redesigned it with a custom theme, integrated an IDX property feed, and got us to PageSpeed 93. Lead form submissions went up by 45% in the first 30 days.”
Sarah Clements
Marketing Director, Clements & Co Real Estate · Sydney, Australia
“Our existing Express API was slow and poorly structured. WebCraftera migrated it to NestJS with proper dependency injection, added Redis caching, and optimised our database queries. API response times dropped from 800ms to under 90ms on average.”
Rohan Nair
Product Lead, PayTrack Analytics · Bengaluru, India
“My Shopify store was scoring 31 on PageSpeed Mobile. After WebCraftera's optimisation, I'm now at 89 mobile and 96 desktop. Add-to-cart rate went up noticeably — faster site clearly converts better.”
Chirag Mehta
E-commerce Owner, StyleVault · Surat, India
Choose Your Plan
One-time optimisation packages with measurable, guaranteed improvements
Starter Fix
Quick wins for WordPress or simple websites.
- PageSpeed audit and report
- Image optimisation (WebP conversion)
- Basic caching plugin setup
- Lazy loading implementation
- Render-blocking resource fixes
- Before/after score report
Full Optimisation
Complete Core Web Vitals overhaul for most websites.
- Full Core Web Vitals audit and fix
- Advanced image optimisation (AVIF + WebP)
- CDN setup (Cloudflare)
- JavaScript deferral and unused code removal
- Database and query optimisation
- Font loading optimisation
- Server-level caching configuration
- Guaranteed PageSpeed 85+ (mobile + desktop)
Enterprise
For large sites, e-commerce, and Next.js/custom apps.
- Advanced Next.js / React optimisation
- CDN and edge caching strategy
- Redis / Varnish implementation
- Critical CSS extraction
- Ongoing performance monitoring
- Monthly Core Web Vitals report
- Dedicated performance engineer
Final score guarantee subject to hosting environment. We assess your server before committing to guaranteed scores. All prices exclude GST.
Frequently Asked Questions
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