Conversion Rate Optimisation (CRO)
Data-driven CRO to turn more of your existing traffic into customers
What's Included
- Hotjar / Microsoft Clarity heatmap analysis
- Session recording review
- GA4 funnel & goal analysis
- Form drop-off analysis
- A/B testing with Google Optimize or VWO
- Landing page CRO redesign
- Checkout funnel optimisation
- Social proof & trust signal improvements
- Copy & CTA refinement
- Monthly CRO reporting
About This Service
Conversion Rate Optimisation is the most cost-effective way to grow your business online — instead of spending more on ads to get more traffic, you get more from the visitors already coming to your site. At WebCraftera LLP, we use a structured CRO process: measure, hypothesise, test, and implement. Every recommendation is grounded in real data, not guesswork.
We use heatmap analysis (Hotjar, Microsoft Clarity), session recordings, funnel analytics in GA4, and form drop-off analysis to identify exactly where visitors are abandoning your site. We then design and run A/B tests on the highest-impact elements: headlines, CTAs, social proof placement, form length, and pricing presentation.
Technologies We Use
Industry-leading tools and frameworks we leverage to deliver this service.
Key Benefits
More leads and sales without increasing ad spend
Data-backed changes reduce redesign risk
Compound improvements over time
Better understanding of customer behaviour
Higher ROAS from paid campaigns
Our Process
Baseline Measurement
Establishing conversion metrics, goals, and traffic baselines in GA4.
Data Analysis
Heatmaps, session recordings, and funnel drop-off identification.
Hypothesis Development
Prioritised list of CRO tests ranked by potential impact.
A/B Test Setup
Designing variants and configuring testing tools.
Running Tests
Statistical significance testing over an agreed test period.
Implement & Iterate
Rolling out winning variants and developing the next test cycle.
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