Google Display Advertising
Visually compelling display ad campaigns across Google's 2M+ website network
What's Included
- Custom banner design (all GDN sizes)
- Responsive display ad creation
- In-market & affinity audience targeting
- Custom intent audience setup
- Remarketing & retargeting campaigns
- Customer match list targeting
- Frequency capping configuration
- Placement exclusions & targeting
- Viewability & brand safety settings
- Monthly performance reporting
About This Service
Google Display Network reaches over 90% of internet users across 2 million websites, apps, and YouTube. Display advertising is the most effective tool for building brand awareness, nurturing leads who aren't ready to buy, and retargeting website visitors who left without converting. At WebCraftera LLP, we create and manage Display campaigns that are visually compelling, precisely targeted, and continuously optimised for efficiency.
We design all ad creatives in multiple sizes (responsive display and custom HTML5 banners), configure audience targeting using in-market audiences, affinity audiences, custom intent audiences, and customer match lists. Our remarketing sequences serve progressively more specific messaging as users move through your funnel — from awareness ads for new visitors to offer-based retargeting for cart abandoners.
Technologies We Use
Industry-leading tools and frameworks we leverage to deliver this service.
Key Benefits
Brand awareness across 2M+ websites at low CPM
Remarketing recaptures visitors who left your site
Visual storytelling builds brand recognition
Low CPC compared to Search for awareness goals
Automated bidding maximises conversions within budget
Our Process
Campaign Strategy
Defining awareness vs. retargeting goals and audience segments.
Creative Development
Designing compelling banners for all GDN sizes.
Audience Setup
Configuring in-market, affinity, and custom intent audiences.
Campaign Launch
Building campaigns with targeting, bidding, and scheduling.
Optimisation
Excluding poor placements, A/B testing creatives.
Reporting
Monthly reach, frequency, viewability, and conversion reports.
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