Google Shopping Ads
Product Listing Ads that put your products at the top of Google search results
What's Included
- Google Merchant Centre setup & feed management
- Product title & description optimisation
- Shopping campaign structure (brand/generic/competitor)
- Performance Max campaign setup
- Smart bidding with ROAS targets
- Product segmentation by margin & performance
- Negative keyword management
- Merchant Centre feed troubleshooting
- Dynamic remarketing integration
- Monthly ROAS & revenue reporting
About This Service
Google Shopping Ads (Product Listing Ads) appear at the very top of Google search results with product images, prices, and store names — and they consistently generate higher click-through rates than text ads for product searches. At WebCraftera LLP, we manage Shopping campaigns for e-commerce stores with a focus on ROAS: every product feed, bid strategy, and negative keyword is optimised to maximise return on your ad spend.
We handle merchant centre account setup and feed optimisation — because Shopping campaign performance is determined 60% by feed quality and 40% by campaign settings. We segment campaigns by margin, best-sellers, and seasonality, implement Performance Max campaigns alongside standard Shopping, and use negative keyword management to prevent wasted spend on irrelevant queries.
Technologies We Use
Industry-leading tools and frameworks we leverage to deliver this service.
Key Benefits
Products appear at the top of Google with images
Higher CTR than text ads for commercial queries
ROAS-focused bidding optimises spend automatically
Feed optimisation improves organic Google Shopping visibility
Performance Max extends reach to more inventory
Our Process
Merchant Centre Setup
Account creation, domain verification, and feed submission.
Feed Optimisation
Titles, descriptions, attributes, and GTIN compliance.
Campaign Structure
Segmenting campaigns by category, brand, and margin.
Bidding Setup
Target ROAS smart bidding configuration.
Negative Keywords
Building negative keyword list from search term report.
Reporting
Weekly ROAS monitoring and monthly campaign review.
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