Meta Pixel & Conversions API Setup
Accurate Facebook & Instagram conversion tracking with server-side events
What's Included
- Meta Pixel installation & verification
- Conversions API (server-side) implementation
- Event deduplication setup
- Standard & custom event configuration
- Purchase value tracking
- iOS 14+ Aggregated Event Measurement
- Custom conversions & ROAS optimisation
- Meta Event Manager verification
- Lookalike audience seed setup
- Monthly tracking accuracy audit
About This Service
Accurate conversion tracking is the difference between profitable and wasteful Facebook and Instagram advertising. With iOS 14+ privacy changes and browser cookie restrictions, browser-only Pixel tracking now misses 20–40% of conversion events. At WebCraftera LLP, we implement both Meta Pixel (browser-side) and Meta Conversions API (server-side) in parallel to achieve maximum event coverage and accurate attribution.
We configure all standard events (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, Lead, CompleteRegistration) plus any custom events relevant to your business, implement proper deduplication so events aren't counted twice, verify accuracy with Meta's Event Manager testing tool, and configure custom conversions and value optimisation for ROAS-based campaign bidding.
Technologies We Use
Industry-leading tools and frameworks we leverage to deliver this service.
Key Benefits
20–40% more conversion events captured vs. Pixel-only
Accurate attribution improves campaign optimisation
iOS 14+ compliance maintains event measurement
Server-side data is more reliable than cookie-based
Purchase value data enables ROAS-based smart bidding
Our Process
Tracking Audit
Reviewing current Pixel setup and identifying event gaps.
Pixel Installation
Installing Pixel via GTM or direct code on all pages.
Conversions API
Server-side API implementation for all key events.
Deduplication
Event ID deduplication to prevent double-counting.
Event Testing
Verifying all events fire correctly in Event Manager.
Aggregated Events
iOS 14+ domain verification and event prioritisation.
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